Open a Dharamkot Studio
Partnership opportunities across India.
We're expanding through carefully selected partnerships to create more spaces where people can make art, slow down, connect with others, and bring more creativity and intention into everyday life.
Partnership opportunities across India.
We're expanding through carefully selected partnerships to create more spaces where people can make art, slow down, connect with others, and bring more creativity and intention into everyday life.
What Is Dharamkot Studio?
Dharamkot Studio is a pottery studio at its core and a community art space around it. We create active cultural spaces where people can make art, engage with creativity, connect with others, and spend meaningful time away from the pace and distractions of everyday life.
Pottery remains at the heart of what we do, but our larger purpose is to bring people closer to art and creativity. We believe creative practice can help people slow down, become more attentive, express themselves more honestly, and develop a deeper connection with themselves, their communities, and the world around them.
Through workshops, events, exhibitions, community programs, and shared creative experiences, Dharamkot Studio aims to make art more accessible and more relevant to everyday life. More than a studio, we are building spaces where creativity, culture, learning, and community can thrive together.
Why We Exist
As our lives become increasingly fast-paced, digital, and consumption-driven, people are searching for greater balance, deeper connections, and more meaningful ways of spending their time. Many of us live in environments characterised by constant stimulation, sensory overload, and increasing disconnection from the people, places, and communities around us.
We believe this makes spaces for creativity, culture, self-expression, and real-world connection more important than ever. Places where people can work with their hands, explore their creativity, connect with themselves and others, exchange ideas, learn new perspectives, and engage more deeply with the world around them.
Dharamkot Studio exists to make art and creative practice a more visible, accessible, and meaningful part of everyday life, while building spaces where art, culture, self-expression, and community can thrive.
Why Now?
Across India and around the world, people are increasingly seeking experiences that are more meaningful, creative, and community-oriented.
Interest in pottery, creative learning, wellness, experiential hospitality, and community-led spaces continues to grow. At the same time, many people are looking for opportunities to spend less time online and more time engaging with real-world experiences.
We believe this creates a unique opportunity to build spaces where creativity, culture, learning, and community can thrive together.
What We Are Building
We are building a network of pottery studios and community art spaces across India.
Each location is rooted in pottery while creating opportunities for people to engage with workshops, memberships, exhibitions, community programs, retreats, and other creative experiences.
Our ambition is not simply to open more studios, but to create a network of active cultural spaces that contribute to the creative life of the communities they serve.
Over time, we hope these spaces become places where people gather, learn, create, collaborate, share ideas, discover artists, and build meaningful connections through art and creativity.
Together, these spaces form a growing network dedicated to making art, culture, and creative practice a more visible and meaningful part of everyday life.
We are building:
- A destination.
- A community art space.
- A premium brand.
- A place people want to spend hours in.
- A place that becomes part of the city's cultural life.
Dharamkot Studio vs Traditional Pottery Studios
Most pottery studios are built around pottery. Dharamkot Studio is built around community, creativity, and meaningful experiences, with pottery at its center.
How the Partnership Works
1. Studio Formats
We understand that every location is different. To accommodate different types of properties, investment capacities, and market opportunities, Dharamkot Studio is offered in three standard formats. Each format follows the same brand philosophy, operating standards, and customer experience while varying in scale and the range of experiences it can offer.
2. The Partner's Role
Every Dharamkot Studio is owned and operated by the local partner. While Dharamkot Studio provides the brand, systems, training, and ongoing support, the partner is responsible for establishing, operating, and growing the studio within their local market. The partner's key responsibilities include:
Investment
Providing the investment required to establish the studio and support its ongoing operations.
Property & Infrastructure
Securing a suitable property and developing it in accordance with Dharamkot Studio's design, operational, and brand standards.
Team Recruitment & Management
Recruiting, training, and managing the local team to deliver a consistently high standard of customer experience.
Day-to-Day Operations
Managing the daily operations of the studio and ensuring its efficient and professional functioning.
Local Marketing & Partnerships
Building local awareness, developing strategic partnerships, and supporting customer acquisition within the region.
Community Building
Building and nurturing an active creative community through workshops, events, collaborations, and meaningful engagement.
Maintaining Dharamkot Studio Standards
Maintaining the quality, culture, customer experience, and brand standards that define every Dharamkot Studio.
3. Dharamkot Studio's Role
Dharamkot Studio provides the brand, systems, expertise, and ongoing support that enable partners to build and operate professionally managed creative businesses. Our role is to continuously strengthen the network, improve the business model, and help every partner studio succeed over the long term.
Our key responsibilities include:
Brand
Building, protecting, and strengthening the Dharamkot Studio brand across all partner locations.
Programming & Events
Developing workshops, courses, community programs, events, and new experiences for the entire network.
Marketing & Sales Support
Supporting partner studios through marketing resources, sales initiatives, and national brand-building activities.
Website & Booking Infrastructure
Providing and maintaining the website, booking platform, and digital infrastructure used across the network.
Studio Design & Setup Guidance
Guiding partners through studio planning, layout, equipment selection, and design to ensure a consistent Dharamkot Studio experience.
Systems & SOPs
Developing and continuously improving operational systems, standard operating procedures, and best practices across all areas of the business.
Training & Development
Training partners and their teams while continuously improving operational, instructional, and customer service standards.
Technology, Data & Insights
Building technology, analysing business data, and using insights to improve decision-making, performance, and customer experience across the network.
Research & Continuous Improvement
Researching new ideas, testing improvements, and continuously refining programs, operations, systems, and customer experience.
Ongoing Operational Support
Providing ongoing guidance, strategic advice, and operational support as partners establish, operate, and grow their studios.
4. Working Together
At Dharamkot Studio, we view every location as a long-term partnership rather than a traditional franchise. Our goal is to combine strong local ownership with the collective knowledge, experience, and support of a growing national network. Our success is directly linked to the success of every partner, which is why we continuously invest in strengthening the brand, systems, and support available across the network.
A Partnership, Not a Franchise
Every Dharamkot Studio is independently owned and operated by the local partner. Rather than simply licensing a brand, we work closely with our partners to build successful studios that share a common vision, philosophy, and commitment to quality.
Local Ownership, Central Support
Partners lead their studios locally, while the Dharamkot Studio central team provides ongoing support through training, systems, programming, marketing, and continuous business development.
Shared Standards
Every studio operates to consistent brand, operational, and customer experience standards, ensuring that every Dharamkot Studio reflects the quality and values of the wider network.
Shared Learning Across the Network
Ideas, best practices, operational improvements, and customer insights are continuously shared across the network, allowing every partner to benefit from the collective experience of all Dharamkot Studio locations.
Long-Term Collaboration
Our relationship with partners does not end once a studio opens. We continue working together to improve operations, strengthen the brand, develop new opportunities, and support the sustainable growth of every location. As the network grows, every partner benefits from the shared knowledge, resources, and experience of the entire Dharamkot Studio community.
5. Investment & Commercial Model
The financial structure of the partnership is designed to align the long-term interests of both the partner and Dharamkot Studio. While the local partner invests in establishing and operating the studio, Dharamkot Studio continuously invests in strengthening the brand, improving the business model, and creating greater long-term value for every partner across the network.
Estimated Initial Investment
The total investment required depends on the chosen studio format and the specific requirements of each project.
The estimated initial investment includes:
- Partnership fee
- Studio design and development
- Interiors and fit-out
- Equipment and tools
- Pre-opening expenses
- Initial inventory
- An appropriate level of initial working capital
The final investment may vary depending on factors such as:
- Studio format
- Property size
- Location
- Construction and fit-out requirements
- Existing building condition
- Equipment selection
- Café and accommodation requirements (where applicable)
Every property and project is unique. The final investment will be determined after evaluating the proposed location, development scope, and business plan.
Ongoing Revenue Share
Partners contribute an ongoing revenue share to Dharamkot Studio to support the continued development of the brand and the long-term success of the network.
The revenue share typically ranges from 10% to 30% of gross revenue, depending on the studio format and the different revenue streams within each business.
The detailed commercial structure is shared during the next stage of the partnership process.
The figures above are indicative estimates based on our current business model and operating assumptions. Actual performance will vary depending on factors such as location, market conditions, execution, operating efficiency, and, most importantly, the commitment, capability, and day-to-day involvement of the local partner. Every project is unique, and these figures should not be interpreted as guarantees of future financial performance.
Who We're Looking For
We welcome applications from individuals and organizations who want to build meaningful creative spaces within their communities.
This opportunity may be a good fit for:
- Entrepreneurs looking to build a purpose-driven business.
- Artists, makers, and ceramic artists interested in creating a long-term creative space.
- Property owners with suitable spaces in cities, towns, or destination locations.
- Boutique hotels, retreat centres, and hospitality businesses looking to add pottery, creativity, and community programming to their existing offering.
- Café, gallery, and creative space owners interested in expanding into pottery and community-led experiences.
- Community builders who believe in the value of art, creativity, and meaningful human connection.
While partners come from different backgrounds, we are looking for people who:
- Think long-term and want to build something meaningful over many years.
- Care deeply about quality, customer experience, and attention to detail.
- Are willing to be actively involved in the growth and operation of their studio.
- Believe in the value of art, creativity, community, and lifelong learning.
- Want to create spaces that have a positive impact on the people and communities they serve.
- Share the vision and values that guide Dharamkot Studio.
We are not looking for a large number of partners. We are looking for a small number of committed individuals and organizations who want to grow with us over the long term.
Who This Is Not For
This opportunity may not be a good fit if:
- You are looking for a passive investment.
- You are primarily focused on short-term financial returns.
- You are unwilling to be actively involved in the business.
- You are looking for a conventional franchise model.
- You do not share our commitment to quality, community, and long-term thinking.
Why Partner With Dharamkot Studio?
Building a successful creative business requires far more than a great studio space. It requires a strong brand, proven programs, effective systems, continuous innovation, and the experience to operate and grow sustainably over the long term.
When you partner with Dharamkot Studio, you are not starting from scratch. You become part of an established network that is continuously working to improve the business, strengthen the brand, and create greater value for every partner.
Building Something Different
While pottery studios exist across India, there are very few professionally managed creative spaces built around pottery, community, learning, culture, and meaningful experiences. Dharamkot Studio is building one of the first networks of this kind in the country, combining creative experiences, community building, hospitality, education, and culture within a shared ecosystem.
- Pottery at the centre, supported by a broader creative and community experience
- A professionally managed network rather than independent standalone studios
- Multiple revenue streams beyond workshops and courses
- Shared systems, training, marketing, and operational support
- Continuous innovation through shared learning across locations
- Stronger brand recognition through a growing national presence
- Opportunities for collaboration between studios, artists, instructors, and communities
- Designed to scale through teams, systems, and partnerships
- A long-term vision to build a leading creative ecosystem around pottery, art, culture, and community
Proven Model
Our business model has been developed through years of hands-on experience operating pottery studios and building creative communities.
- Established in 2019
- Multiple operating locations
- Thousands of participants
- Years of operational experience
Brand & Market Position
Building trust and recognition takes years. Partners benefit from an established brand with a growing presence and an existing audience.
- Recognized premium brand
- Strong digital presence
- Growing creative community
- Established audience and brand awareness
Proven Programs & Experiences
Partners gain access to programs that have been developed, refined, and tested through real operating experience.
- Pottery workshops
- Multi-day courses
- Retreats
- Community programs
- Continuous program development
Training & Operational Excellence
A successful studio depends on well-trained people and consistent operations. We provide the knowledge, systems, and guidance needed to maintain high standards.
- Instructor training
- Team development
- Operational systems
- Best practices
Technology & Business Systems
Partners benefit from shared technology and business infrastructure that supports day-to-day operations.
- Website
- Booking infrastructure
- Customer management systems
- Automation and business tools
Marketing & Business Growth
Growing a studio requires consistent marketing and thoughtful brand building. Our central team works continuously to strengthen both.
- Digital marketing
- Content creation
- Campaign support
- Brand building initiatives
Research & Continuous Improvement
We believe a great business is never finished. Every studio contributes to a growing body of knowledge that helps improve the entire network.
- Customer and business insights
- Data analysis
- Testing and innovation
- Continuous improvement
Network Advantage
Every new location strengthens the entire network. Partners benefit from the collective experience, ideas, and resources developed across Dharamkot Studio.
- Shared learning
- Shared resources
- Shared visibility
- Opportunities across locations
- Collective growth
Dedicated Central Team
While partners focus on operating and growing their local studio, our central team works continuously behind the scenes to improve the business for everyone.
- Ongoing business development
- New program creation
- Brand development
- Operational improvements
- Strategic partnerships
- Network-wide support
Long-Term Partnership
We believe the strongest businesses are built through long-term collaboration, not one-time transactions. Our relationship with partners continues long after the studio opens.
- Ongoing collaboration
- Strategic guidance
- Regular business reviews
- Continuous support and shared learning
While pottery studios exist across India, there are very few professionally managed creative spaces built around pottery, community, learning, and culture.
Dharamkot Studio is building one of the first networks of this kind in the country, combining creative experiences, community building, hospitality, education, and culture within a shared ecosystem.
Partnership Process
Our partnership process is designed to ensure a strong long-term fit for both the partner and Dharamkot Studio. We take the time to understand each applicant, their vision, and their proposed location before moving forward.
1. Initial Conversation
We begin with an introductory discussion to understand your background, business goals, preferred location, and interest in the partnership.
2. Preliminary Evaluation
Our team reviews your profile, proposed location, financial readiness, and overall alignment with Dharamkot Studio's values and long-term vision.
3. Discovery Meeting
Selected applicants are invited for a more detailed discussion covering the partnership model, business opportunity, commercial structure, and mutual expectations.
4. Location Assessment
The proposed property is evaluated for its suitability, accessibility, size, market potential, and overall fit with the selected studio format.
5. Detailed Commercial Proposal
Shortlisted applicants receive the detailed partnership proposal, financial model, commercial structure, and project planning documents.
6. Partnership Agreement
Once both parties are satisfied with the opportunity and commercial terms, the partnership agreement is executed.
7. Studio Planning & Development
The studio design, project planning, equipment sourcing, recruitment, and implementation process begins with support from the Dharamkot Studio team.
8. Training & Pre-Launch
Partners and their teams undergo training while marketing, operational systems, and launch preparations are completed.
9. Studio Launch
The studio officially opens under the Dharamkot Studio brand with ongoing support from the central team.
10. Continuous Partnership
Our relationship begins—not ends—with the opening of the studio. We continue working closely with our partners through ongoing training, operational guidance, business reviews, new program development, and continuous improvement across the network.
Frequently Asked Questions
Why do you describe this as a partnership rather than a franchise?
Because our objective is not simply to license a brand. We work closely with our partners over the long term to continuously improve the business, develop new opportunities, strengthen systems, and build a network where every studio benefits from shared learning and collective growth.
Do I need prior pottery or ceramics experience?
No. Prior experience is not essential. We are looking for capable entrepreneurs and community builders who are committed to learning and building a high-quality business.
Will I receive exclusive rights for my city?
Exclusivity is considered on a case-by-case basis and depends on factors such as the city's size, market potential, and long-term expansion plans.
Can I choose any property?
Not necessarily. Every proposed location is evaluated to ensure it meets Dharamkot Studio's operational requirements, customer experience standards, and long-term potential.
Can I add my own ideas, events, or programs?
Yes. We encourage local initiatives and innovation, provided they align with Dharamkot Studio's philosophy, brand values, and quality standards.
Is this business suitable as a passive investment?
No. We are looking for partners who are actively involved in building and growing their studio. The long-term success of every location depends significantly on the commitment and leadership of the local partner.
How do I get started?
The first step is an introductory conversation to understand your background, location, and vision. If there is a good mutual fit, we will guide you through the evaluation and partnership process.
Founder's Note
Dharamkot Studio has always been a work in progress.
Since 2019, we have been continuously learning, experimenting, improving, and refining every part of the business—from our workshops and customer experience to our systems, operations, and community.
We do not believe there is a perfect studio or a perfect business model. Every workshop we conduct, every participant we meet, every challenge we face, and every new location we build teaches us something that helps make the entire network stronger.
That philosophy of continuous improvement is at the heart of Dharamkot Studio.
As we grow, our commitment is simple: to keep learning, keep improving, and keep creating better experiences for our customers and better businesses for our partners.
We are not looking for a large number of partners. We are looking for a small number of committed individuals and organisations who share this mindset—people who are curious, committed to quality, open to learning, and willing to build something meaningful over the long term.
If you believe this opportunity aligns with your values, vision, and ambitions, we would love to start a conversation.
The first step is a simple introductory discussion where we can learn more about each other, your location, and your goals. If there is a strong mutual fit, we will guide you through the next stages of the partnership process.
Sadaiv
Founder & CEO
Dharamkot Studio